A must if you work in the Software as a Service (SaaS) sector is having practical plans to spur expansion. Customers won’t just come; marketing teams must actively and creatively approach them. Brands may reach potential customers in an almost infinite number of ways in the contemporary marketing environment. It’s crucial to make the proper choices and create a winning growth plan for your business.
In such a competitive industry, choosing the best customer acquisition approach will be a continuous process that calls for close attention to detail and a readiness to change. Finding the best marketing plan will be an individual process for each company, and it will vary depending on the type of business. You’ll need a comprehensive lead generation and conversion plan that addresses a wide range of topics if you want to achieve your growth objectives.
Creating your growth strategy will assist in the expansion of your company and place your brand for long-term success. Software companies can use SaaS growth strategies to enhance their sales process, attract clients, and fortify their brands.
1. Content marketing
Every SaaS marketer understands the significance of having a content marketing plan. Your business must be able to provide it to potential clients since they are more likely to look for a solution to their issues online than anywhere else.
You may establish authority and thought leadership in your niche with a content marketing strategy, and you also get to draw in more leads and increase brand awareness.
You must first research your customer’s problems to develop a successful content marketing strategy. You must then meet your customers’ needs at different stages of their buying cycles.
Create material that will be helpful to your target audience by first researching important issues in your sector. The forms of material that perform the best are:
· Blog posts (long-form how-to guides)
· Social media posts
· GIFs and memes
· Case Studies
· White Papers
Nowadays, podcasts are also growing in popularity, so take into account using them in your marketing strategy. In addition to starting a blog, you can always utilize these tools as lead magnets to persuade people to subscribe to your email list.
2. Prioritize SEO
Make sure the content pillars you develop are SEO-optimized simply because you want people to find your website first.
Search engine optimization (SEO) will assist you in moving up in the Google search results, making it easier for potential clients to find you. However, you must first put forth the effort.
Use tools like Ahrefs, SEMRush, Moz, and Ubersuggest to do keyword research to find the phrases and words that best reflect your sector. Then, whittle down those choices to discover which best captures the essence of your SaaS product.
To incorporate them into your content, keyword research should reveal what terms people are searching for, how frequently they do, and which ones have the highest conversion rates.
To maximize its effectiveness, look at other SEO techniques as well:
· Building links to resources
· Unlinked brand mentions
· Broken link building
· Guest posts
To improve your results, do a competitor analysis to determine which keywords your rivals are already ranking for. Then, look at their content to see the kinds of articles they post and how frequently.
3. Offer free trials
Most individuals would be hesitant to spend money on any online tool before testing it out. Although they can be very helpful, user reviews can never replace using a SaaS product.
Since there are no shipping costs associated with SaaS businesses, you may offer free trials to your clients for a very low price. Demonstrating your product can help potential buyers understand how it works and determine whether it’s a suitable fit.
The typical free trial period is 14 or 30 days, which is more than enough time for customers to commit to your service and make a purchasing decision fully.
You will have to perform well during this trial period.
4. Follow your metrics
If you don’t track your SaaS data, you won’t know how well your company is doing.
You must identify the difficulties holding the firm back as a leader of a SaaS company and resolve them quickly. Effectively addressing anything that prevents your company from expanding will enable you to make improvements.
The most crucial SaaS metrics that you must monitor are as follows:
· Annual Recurring Revenue (ARR)
· Customer Lifetime Value (CLV)
· Monthly Recurring Revenue (MRR)
· Renewal Rate
· Churn Rate
· Revenue Retention
· MRR Growth Rate
Make sure to compute, track, and analyze these indicators throughout the route (weekly or monthly) and your performance outcomes.
5. Increase your audience
Developing an audience can assist you in developing a devoted following of clients and prospects.
Start engaging in discussions about the subjects that interest your clients to achieve this. Create community groups on social media sites like LinkedIn and Facebook and interact with them in any manner you can.
Ensure the group delivers free value to start and refrain from sharing too much advertising material. Ask users for their opinions on a new service or product you are introducing or what kind of content they would like to see more of.
Don’t forget to employ influencer marketing as well. By collaborating with influencers and subject matter experts, you’ll be able to enter new markets and grow your clientele.
6. Post client testimonials
A suggestion would be to produce several case studies highlighting the triumphs of your clients. Use them to showcase your goods in the best possible light and draw attention to any statistics or stats that demonstrate the beneficial effects of utilizing your product.
In addition to case studies, you can include user-generated content (UGC), reviews, and client testimonials on your website. This kind of social proof is really valuable.
7. Implement email marketing
All of your SaaS business strategies should be centred around email marketing. Despite some people’s perceptions to the contrary, it is not becoming obsolete.
Email is the ideal channel for customer direct, convenient, one-on-one communication. You can use it to convey company news and updates, send welcome emails or educational content like blog posts, highlight product releases and webinar invitations, or promote significant deals and discounts.
You must create an email list before you can begin using email marketing. You can routinely communicate with your subscribers by using an email list to send them weekly or monthly newsletters.
8. Optimize your website
It is essential to focus on creating websites with strong metadata and high SEO value.
Having a website that converts well and has all the necessary on-page components to persuade visitors to make a purchase is also important. Ultimately, all that matters is a landing page with strong sales text.
Create efficient landing pages for each advertising campaign to help you boost conversion rates. To direct website visitors to do the necessary action, put a single call-to-action (CTA) button where it makes sense to do so on the page.
Additionally, create specialized sales sites for your services that go straight to checkout pages, and encourage visitors to join your email list or get in touch with you whenever possible.
9. Benefit from referrals
By rewarding current customers for recommending your service to others, a referral programme provides a practical way to grow your customer base.
Set up a referral programme instead of relying simply on marketing initiatives, which can be time-consuming and expensive, and watch your customer base grow. Referrals are effective because consumers are more likely to believe a friend, relative, or coworker than a “cold” advertisement.
Rewards might range from financial incentives to reductions on the subscription plan of a consumer.
10. Utilize social media
SaaS companies should leverage social media for their benefit.
Spend more time and effort on it than merely creating a Facebook or LinkedIn page for your business and hoping for the best.
Since you will need a unique social media marketing strategy, having a social media manager who can handle your social presence is crucial. This should make it easier for you to choose the information you should publish and the optimum time(s) and date(s) to do so.
The above strategies can help you generate leads, raise brand recognition, and boost sales. It’s critical to stand out from the competition and spread the word about your business as widely as possible because the Software as a Service (SaaS) industry can be very competitive.
We at Onpassive Digital are work towards making Data Analytics and Big Data available to all the businesses and help them in achieving their maximum reach and realizing goals.