How data analytics can help you improve your marketing strategy?
Predictive analytics is a crucial tool that helps businesses predict customer behaviour. It uses data to predict which customers will buy a product or service based on their behaviour. It also determines how to target these customers in future. For example, if you use predictive analytics to predict whether a product will sell, you’ll know […]
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Artificial Intelligence In Reshaping The Marketing Functions
Using machine learning algorithms to predict consumer behaviors, brands can offer personalized ads that are highly targeted and relevant to customers’ preferences. Previously, marketers could only rely on CRM to understand a customer’s preferences and behavior. But nowadays, AI can be used to develop sophisticated marketing strategies that meet the target market’s specific needs. It […]
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