Big Data and its Importance
In an age of disruption, data is indispensable. Many corporations worldwide have started analyzing big data to scale up and derive insights that may assist them in their decision-making processes. So, what is big data? In layman’s terms, big data is an extensive collection of complex data sets that the human mind cannot process, analyze, […]
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How Does Big Data Influence Business Intelligence?
Business intelligence (BI) relies on data processing and analysis to generate insightful reports on business performance. The BI tools help enterprises in their business operations to create valuable information. This helps businesses make effective decisions and develop marketing strategies for increased revenue and reputation. Big Data technologies gather data from various sources irrespective of their […]
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How Data Analytics is Important to Marketing Strategie
Introduction The use of data analytics has grown exponentially in the past few years. Customer interactions have changed drastically from physical store visits to social media engagements. Keeping track of all of these interactions is the greatest challenge facing marketers. By analyzing data, companies can turn this information into actionable insights and optimize their marketing […]
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