Even though the concept of chatbots has been around for a long time, it has only been that they have entered the mainstream in the last few years. Chatbots have been utilized by companies such as Pizza Hut, Sephora, Starbucks, and many more to improve customer service, increase brand awareness, and tailor the consumer experience.
Indeed, chatbots have transformed how many businesses think about reaching and engaging their customers. By 2021, 50 percent of corporate companies are estimated to spend more on bots and chatbot development than on traditional mobile app development. Customers are also enthusiastic about chatbots; 40% of millennials say they interact with them daily.
A chatbot is computer software that mimics human speech, either verbally or in writing. AI-powered chatbots can discuss with people who have no idea they’re talking to a computer.
Chatbots powered by AI can complete tasks, solve problems, and handle information without the need for human participation. Artificial intelligence allows chatbots to “learn” how to respond to user requests by detecting trends in data. They can use the patterns they’ve discovered to address comparable difficulties or inquiries. This enables the chatbot to do more sophisticated and “intelligent” actions.
While AI chatbots may appear daunting at first, there are numerous advantages to implementing them into your marketing and customer service plan.
Live chat software has a 73 percent satisfaction rate as a tool for people to communicate with businesses. AI Chatbots give superior customer support.
- Chatbots enable businesses to function around the clock, which is critical because more than half of customers want a firm to be available 24 hours a day, seven days a week.
- Chatbots help organisations save money by reducing customer assistance costs by up to 30%.
- AI chatbots are also helpful in keeping customers engaged after making a purchase, giving a company’s brand personality, and providing more personalized experiences for customers.
It is expected that by 2020, 85 percent of consumer contacts will be handled without a human agent. However, there is a divide between marketers who believe this prognosis and those confident in understanding AI. Only 26% of marketers believe they “get” AI, according to a Demandbase poll, and only 10% are already employing AI in their marketing. It is critical that we, as marketers, close this gap. The proper deployment of AI-powered chatbots will be a vital aspect in maintaining your brand going upward as customer expectations continue to climb. Here are five instances of how AI Chatbots can assist you to enhance your brand’s marketing potential to help you prepare for the revolution.
Conversational marketing is a method of interacting with your audience to obtain feedback. This data is then used to customize the consumer’s purchasing process and improve their overall customer experience.
Sephora’s chatbot, available on Kik and Facebook Messenger, is designed to accomplish just that. The bot utilizes an entertaining quiz to figure out what kind of content is best for each customer. Customers can use this platform to shop for and buy things, but it also provides inspiration, tutorials, and support based on their preferences.
The capacity of Sephora to personalize messages is an effective tactic for keeping people interested and committed to the business. If a company does not deliver personalized communication, 52 per cent of consumers will switch brands.
For real estate agents, teams, and brokerages, Structurally is the top Artificial Intelligence solution. Aisa Holmes, their chatbot, works as an inside sales agent. Aisa Holmes can find potential clients, qualify them, and follow up via online messaging 24 hours a day, seven days a week, all before a human agent is involved. Users can request that Aisa Holmes provide house updates and find appropriate homes. The chatbot also collects data on the customer to determine when they are ready to purchase.
As a result, customers get a more personalized experience while lead qualification is streamlined, allowing human real estate professionals to close sales faster.
Domino’s was an early adopter of chatbots, employing them to reinforce their brand personality and engage with customers in a simple yet engaging way. Existing Dominos customers can text a pizza emoji () to the Dominos chatbot to place an order. While the number of emojis available for ordering was first limited, the video above illustrates how Dominos exploited the functionality to connect with its customers.
The Dominos chatbot has recently expanded to include an AI-powered voice recognition technology. When clients call in to check on their order status, the bot can take their calls and answer their queries.
For its Aloft Hotels, Marriott International created ‘ChatBotlr,’ which serves as an extension of the front desk and concierge service. Guests may request essential hotel services via their smartphones using the bot available on Facebook and Slack.
The bot, which uses conversational language and gets smarter as it interacts with guests, is powered by Artificial Intelligence. According to early estimates from the hotel company, the ChatBotler was communicating with two out of every three Aloft customers.
It’s no secret that while email marketing may be pretty effective, cutting through the email noise is becoming increasingly difficult. According to recent data, the average office worker receives 121 emails every day. As a result, businesses are turning to chatbots as an alternative to sending emails. Readers of the Wall Street Journal, for example, can engage with its chatbot to pick when they wish to be notified. Company information, crucial financial indicators, live stock quotes, and the most recent news postings are available to readers. This helps customers to be informed without being overburdened with data.
Chatbots are also helpful in informing clients about brand updates such as announcements, webinars, and special deals. Bots are a terrific method for reaching out to your consumers without being too intrusive and building your client database and data.
AI-powered chatbots have become quite the marketing buzzword over the last few years. This is not without reason, though. Bots have had a tremendous impact on customer communication, experience, and the makeup of customer care staff. Bots are so effective that by 2020, it’s predicted that 80% of firms will have used some form of chatbot automation.
To sum up, bots will become increasingly crucial to organizations and the people who interact with them as artificial intelligence improves and develops. To properly include Bots into your marketing strategy, marketers must first obtain a thorough understanding of this developing business.
So, if you wish to incorporate AI in your business, contact the ONPASSIVE team.
We at Onpassive Digital are work towards making Data Analytics and Big Data available to all the businesses and help them in achieving their maximum reach and realizing goals.