When it comes to data, data visualization can make facts and figures come to life by creating narratives out of reams of numbers and statistics. Making better, more informed business decisions is one of many advantages of transforming data into smart visualizations and interactive dashboards. You can draw a picture, make a case, or lay out a problem using information, whether it’s data you’ve gathered or publicly accessible data.
Non-developers can access many data visualization tools and out-of-the-box software to make data come alive, including Microsoft Excel for more straightforward displays. However, working with someone with experience analyzing substantial data sets and locating the insights that could be used to construct a story is advantageous for more complex requirements. With the help of a data visualization specialist, big data may be turned into powerful tools that everyone in your organization can use.
What Tasks Can Experts In Data Visualization Perform?
An expert in data manipulation and problem-solving through creating interactive information graphics known as visualizations is a data analyst.
Because of their analyst knowledge, they can provide precise metrics, create basic averages or sophisticated calculations, and identify important relationships in data, which they can then visualize. Like a dashboard, the visualizations can be interactive utilizing hovers, drop-down menus, or overlays, allowing users to explore data and find quick answers to their problems.
They are data artists, which is what matters most. They know the most efficient way to visually interpret data to make a point or tell a story; this requires a particular intuition, skill set, and wealth of experience to execute well.
Set Clear Goals For Your Data
Setting your goals in great detail in a proper job posting is the first step in locating the right data visualization specialist for you. You should start with the following:
- A title that includes any pertinent keywords and information about the work
- An outline of the project
- Timeline, project deliverables, and scope
The following should then be included to help you outline your expectations
- Informational background: What kind of business do you have? Which goods and services do you offer?
- Business objectives and data scope: Describe the goal of the visualization(s) and the people or processes in your organization that you believe they will support. How does your data appear? Where and how was it gathered, exactly?
- Outline the intended use of the data: Whom will the visualization be created for—a team within the company, clients, or both? For what purposes—sales, public awareness, or marketing—will they use it? What, if any, technical or data knowledge do they possess?
- Include your schedule and due dates: Make enough time for revisions and feedback. Include any specific branding components (such as logos, color schemes, etc.) that you want to incorporate into the design, and choose the format you wish to deliver the visualization.
Pay Close Attention To The Following:
You should include details about your ideal data visualization partner once you’ve written a thorough job post outlining what you hope to learn from your data. These are also valuable considerations when interviewing or analyzing the portfolios of possible candidates.
Remember that your data visualization expert will be knee-deep in your data; they should know what to search for and be at ease taking control.
1. Someone with good data intuition is needed
Find a person who will consider your original query and your following three queries, and then create a visualization based on what they believe you want to know. They ought to be able to delve deeper into your data to uncover those critical insights.
2. Make it obvious how flexible you are with the presentation of your data
Be specific with your visualization’s objectives. Things are usually preferable to keep it tidy and straightforward if the goal is to demonstrate where internal processes can be simplified. You might need more creative freedom if you’re trying to convince clients on social media of the value of your skincare product based on statistics regarding sun exposure from across the world.
You need someone who can put herself in your position and consider what she would need to know about the facts if she were you. Look through their portfolio to find examples of prior work that shows “thinking beyond the box.” This demonstrates that they play around with the data and thoroughly examine it to uncover accurate insights.
3. A data project partner is what you need
You don’t want someone who will process your data and then spit it back to you without any analysis. It is ideal to find someone who can examine your data and advise you on how to use it most effectively for your present and future projects. You need someone who can conceptualize a project from beginning to end, foreseeing follow-up inquiries and future tasks.
4. A creative person must supplement the role of the analyst
Finding an analyst with a solid grasp of layouts, visuals, and marketing is vital because visualization brings data to life with graphics and design. A creative problem solver is what you need.
Any aesthetic specifications, such as branded elements and levels of interactivity, should be made apparent.
5. Find a person who is knowledgeable about and follows best practices
Regarding data visualizations, stretching the facts might get you into trouble, especially if you’re embellishing the visuals to support a claim you want to make. When it comes to data, you need someone prepared to buck tradition. In addition to pie charts and line graphs, there are more dynamic ways to visualize data. Find someone who can break the rules correctly for your requirements or sector.
We at Onpassive Digital are work towards making Data Analytics and Big Data available to all the businesses and help them in achieving their maximum reach and realizing goals.