How Is Data Science Transforming Our Social Visibility?
Introduction Data science has become a key driver of the digital landscape. With 2.6 billion monthly users, Facebook is using artificial intelligence to increase its visibility and personalize its service. Its newest product, DeepTextAI, uses AI to analyze conversations on the network to provide recommendations to users. Facebook team is also working to develop neural […]
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AI’s role in B2B marketing and lead generation
Introduction Artificial Intelligence (AI) and machine learning is a powerful tool for marketing and sales, and it can help your business in several ways. For example, it can help you automate lead nurturing. By identifying your ideal customer profile, AI can pinpoint potential customers and use the right criteria to market to them. AI can help […]
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Role Of AI-Powered Chatbot In Business
Even though the concept of chatbots has been around for a long time, it has only been that they have entered the mainstream in the last few years. Chatbots have been utilized by companies such as Pizza Hut, Sephora, Starbucks, and many more to improve customer service, increase brand awareness, and tailor the consumer experience. […]
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Artificial Intelligence In Reshaping The Marketing Functions
Using machine learning algorithms to predict consumer behaviors, brands can offer personalized ads that are highly targeted and relevant to customers’ preferences. Previously, marketers could only rely on CRM to understand a customer’s preferences and behavior. But nowadays, AI can be used to develop sophisticated marketing strategies that meet the target market’s specific needs. It […]
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Role Of Artificial Intelligence In Transforming Advertising
As digital advertising grows in popularity, marketers have become increasingly concerned about optimizing their marketing strategies. Using AI can help them identify what works and what doesn’t and make better decisions based on this data. Today, more than half of all advertising dollars flow through the largest publishers and platforms, making the use of AI […]
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How AI-Powered Chatbots Optimize Content Delivery
AI-powered Chatbots are a new way for brands to interact with their customers. These AI tools can automate many processes that are difficult or impossible to perform in a human environment. For example, data from social media posts and customer support calls can be processed, along with information about the customer’s preferences and buying history. […]
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