Retaining customers in this fiercely competitive market is no easy feat, especially for small-to-medium-sized companies. Hence, businesses across industries are always on the lookout for ways to optimize their business workflows to enhance customer interaction and experience and successfully meet customer expectations.
Many businesses have developed technologies and platforms to streamline processes and scale operations solutions. Software as a Service (SaaS) and Customer Relationship Management (CRM) technologies.
SaaS CRM software can help automate daily tasks, accelerate business growth while eliminating friction, manage contact records, sync data, and more. These technologies can also ensure your sales and marketing teams hit their quotas. These SaaS CRM software have changed the direction of businesses worldwide.
So, before we break down the benefits of SaaS CRM for you, we will first explain SaaS and CRM and how the two work together to help businesses worldwide thrive.
What is Software-as-a-Service (SaaS)?
Software as a service (or SaaS) is a software distribution model which enables hosts or service providers to deliver applications over the Internet. People and businesses that opt for this service can access the service through the Internet without installing or maintaining the Software or hardware.
What is Customer Relationship Management (CRM)?
Companies use Customer Relationship Management (CRM) Software to gather customer information in one place. By analyzing this data, the software can provide companies with information about customer needs, prompt, efficient, and consistent services, and organize interactions with existing and potential customers to meet targets and grow their revenue.
CRM software helps company personnel log customer activity, like their calls, emails, chats, support queries, and purchases, to ensure your team stays ahead of the curve. It allows one to make almost instantaneous decisions from around the globe. Companies utilizing CRM software, regardless of size, can grow their revenue by tracking sales activity, insights, and recommendations.
Now let’s delve further and try to understand how the two—SaaS and CRM—have revolutionized contemporary business processes.
What is SaaS CRM?
A SaaS CRM software is a cloud-based system that helps businesses of all sizes manage individual customer relationships, track leads, drive sales pipelines, and do other tasks throughout the sales cycle. Through this Software, companies can boost their productivity, save time, reduce costs, and predict future sales revenue.
Since this Software is available for use on the cloud, company personnel can access the CRM platform from any corner of the globe without worrying about security issues and paying for maintenance.
Furthermore, most cloud-based CRMs offer customers a pay-as-you-go pricing model making it affordable for smaller businesses with smaller clientele.
Importance of SaaS CRM
SaaS CRM, as we have mentioned, is a powerful tool that helps businesses, irrespective of their size, grow tremendously by leveraging on customer data. Let’s look at why this Software is essential for contemporary companies.
With SaaS CRM, business growth is customer-centric:
Rapid business growth often leads to leads falling through the cracks. Hence, it is vital to have a ready-set-go platform built with your customer needs and experience. Your sales, marketing, and service teams will collaborate with the SaaS CRM’s built-in tools and integrations, allowing you to focus business goals and daily tasks around customers.
Align your sales, marketing, and service teams:
Cross-team alignment, especially between sales and marketing, is integral to the success of your business as it helps your team streamline all stages of the buyer’s journey.
By streamlining sales and marketing teams, critical data like customer information can be shared, enabling them to work as one cohesive unit. Consequently, customers will have a seamless and consistent experience that will keep them loyal to your brand.
Sync and share data with ease:
With modern-day CRMs, data syncing and sharing have become a thing of the past. Every customer you link up with, their records and data are immediately updated in the system for you without any human intervention. Consequently, your CRM will serve as a single source of truth for your data, which will allow your team to create a personalized customer experience efficiently.
Automate daily tasks and create workflows:
Your CRM can automate some more mundane daily tasks, thus freeing employees from time-consuming administrative work. CRM automation includes data entry, contact record, follow-up communication, email communication, chatbot conversations, lead-to-rep assignment, and other essential tasks.
Some CRMs create customized workflows that complete and organize sales, marketing, and services processes to help you save time. With some CRM software, you can create workflows for contacts, deals, quotes, and so much more.
Benefits of using CRM
Here are some benefits of SaaS CRM:
SaaS CRM is cloud-based; hence, these platforms are more affordable as companies do not have to invest in advanced IT infrastructure in the form of hardware or Software.
Cloud-based CRM applications can be scaled up or down according to changing business IT needs and customer requirements.
A cloud-powered CRM offers advanced security features, including multi-step authentication, network security, data loss prevention, disaster recovery, and end-to-end encryption.
CRMs let you access all the applications you would need to convert a lead into a paying customer. In addition, you will not have to toggle between applications to help a customer with a task, as everything you’d need is already embedded on the platform.
With a CRM platform, you no longer need to sieve through large data sets as the platform can track the gaps in your sales funnels, conversions, and overall activity and present a birds-eye-view of the analyzed data in a report or dashboard.
Businesses worldwide are moving towards cloud architecture as the right SaaS CRM offers cost-effective solutions to manage customer relationships depending on your business requirements. To extract the maximum value from SaaS CRM software, companies must put the time and effort into choosing the right Software tailored to meet all the operational complexities that may arise.
We at Onpassive Digital are work towards making Data Analytics and Big Data available to all the businesses and help them in achieving their maximum reach and realizing goals.