An introduction to Salesforce Sales Cloud

Salesforce’s Sales Cloud helps companies sell smarter and faster by logging customer interactions, automating many processes, and centralizing customer information. This software gathers all of your existing and potential customers’ information in one place, enabling your sales team to spend less time on administrative work and more time closing deals.

Built on the Salesforce 360° platform, this software is user-friendly and can be customized to suit how your sales team functions. The Sales Cloud allows organizations to leverage the Salesforce interface to improve their business’ efficiency and experience.

Furthermore, the software was built to manage your business’ entire sales process and keeps track of your contacts, leads, accounts, contacts, products, and campaigns, resulting in increased productivity and revenue.

How can Salesforce Sales Cloud help your business grow?

Salesforce Sales Cloud can help your business grow in the following ways:

• Sales Cloud stores customer information and interaction on its cloud server, which a salesperson can access from anywhere on the globe. In addition, salespeople can find updated customer information, locate experts within the company to solve queries, and monitor customer activities to proceed with deals and close them.
• The Sales Cloud also enables salespeople to build relationships with potential leads and convert them into customers.
• The Sales Cloud lets sales reps log calls, connect with leads, and check dashboards with just the tap of a few buttons. Automating these complex business processes also boosts overall productivity.
• The Sales Cloud software provides salespeople with real-time information about the business on a well-designed dashboard. This dashboard contains detailed customer activity reports which can showcase the effectiveness of a particular marketing campaign and determine business priorities, and as a result, make smarter decisions.

Sales Cloud Features

The Salesforce Sales Cloud has many features. We have collated several features which we think might help you below:

• Using Salesforce, organizations can plan their marketing campaigns to generate better revenues than previous campaigns.

• Salesforce’s lead management provides its users with insights about marketing campaigns and their impact on potential customers. Additionally, it has an activity timeline that contains all the information you would require about a potential customer, which can help your salesperson determine which move to make next.

• Salespersons, through this software, can now create custom reports that showcase the health of your organization. In addition, the robust dashboards provide essential information at a glance, allowing industry personnel to make data-driven decisions. Industry heads can also check the dashboard to see if regular campaigns are taking place and gaining leads and accounts and if the organization is generating good revenue through marketing promotions, Etc.

• With the Salesforce Sales Cloud, salespeople can streamline all the essential sales processes as it offers in-built task management systems and quoting capabilities.

• Sales Cloud allows salespersons to automate some of the more mundane administrative tasks enabling the workforce to spend their time building relationships with potential leads and existing customers. The software can handle processes like auto-filling orders, drafting proposals, and automating sales approvals.

• The Sales Cloud software allows Sales Managers and executives to understand the team’s progress and help them reach their KPIs. This cloud-based software also allows managers to predict future sales based on data from the previous month, quarter, or year.

• Sales Cloud stores its data in four areas: organization-wide, objects, fields, and records. You can control who has access to your data based on your business needs.

• In addition to being fully customizable and configurable, users can customize the Sales Cloud with third-party apps and easy-to-use pre-built components.

• Sales Cloud offers basic case management capabilities that one can utilize to answer queries and solve any problems. The Email to Case feature allows customers to send in support issues by email. Then they’ll be able to receive them from Salesforce centrally and have them handled by an agent without switching back and forth between email and Salesforce.

• The Salesforce Mobile app contains information about your accounts, dashboard, reports, and sales progress and allows salespeople to connect with their team from your smartphone.

Conclusion

Salesforce is more than just a platform with the right tools. It offers its customers a repository of data and resources that will enable salespersons to be the most effective sales professionals.